6 Advantages Of Having A Website For Your Business
April 21, 2018
The Importance of Branding and 6 Advantages to Your Business
April 23, 2018

What is SEO?

SEO stands for “Search Engine Optimization” and it is the process of getting traffic from search engines by getting ranks on search results called as Organic or Natural traffic. Website or web blog owners will optimize their websites regarding the search engines to get rank on search results. Search Engines also provide paid option to promote their business or website.

Why SEO is important?

SEO is more important for web business in this present digital world. When people are trying to search related to your services or products, obviously you want to appear a higher position in the search engines as possible.

The strategy of “Search Engine Optimization” can be separated into two different parts, one is “On- Page SEO” and another is “Off-page SEO”. These both strategies will play a crucial role to get the position in the Search Engine results.

  • On-page: Optimizing within page or site.
  • Off-page: Building Network, Authority & Popular.

On-Page SEO

On-Page SEO is the act of optimizing the page to improve the visual appearance and readability which helps the website users. Some of the points On-Page SEO includes…

  • Page Content (Dividing in to Para’s, Points to improve the readability).
  • Insert Title tags.
  • Use Headings & Subheading (H1, H2, H3 etc.).
  • Using Images with ALT tags.
  • URL Structure

And optimize various parts of your website that influence your search engine rankings.

Off-Page SEO

Off-Page SEO is a type of optimizing thought out of the website. This process will focus on increasing the domain authority through several steps. One of the biggest Off-Page SEO factors is quality of backlinks from other related websites to your website.

The Advantages of SEO:

1) Website Traffic Improves: Top most position in the search engine results, will receive many clicks based on the impressions.
Search engines focus on the keyword relevant Title tags and Meta Description and then give the impressions of search results. The top position websites will get more traffic from Search Engine Results. Having optimized Titles and good Descriptions helps to increase CTR (click through rate), which also encourage increases in qualified web traffic.

2) Cost-Effective: SEO is one of the major cost-effective processes. Because people will come to the related websites when they use search engines for any queries or services. SEO is more qualified comparatively with other marketing plans, resulting in cost-savings for companies.

3) Builds Credibility: SEO can enhance the reliability of your business in many ways. Such as content optimization, network building, and social engagement will leads towards Brand authority and having achieved fame and a reputable website.

4) Establish Brand Awareness: Similar to building the brand credibility, who have established their business with a strong online presence will become preferred brands for the users when they seek online.
Due to the network building, the Brand will reach to more people all over the world. Having your website in the top positions on the results pages will have more exposure to the public. This will increase more awareness about your Business Brand.

5) SEO Integrates All Of Your Digital Activities:
All of your online activities in some way can attribute to your SEO rankings. Content marketing, Network Building, online advertising, Website design and mainly social media activities will influence on SEO, these all activities are will help in improving your SEO rankings.

6) SEO Helps In Offline Sales:
Majority of the people will do research on Google before they make to purchase anything online. According to the online reports, 81% of the people will research on Google and 61% of the people will use the Reviews and Ratings before they make any purchase.
So if your customer research and concluded with positive the approach to your store, it will give good results to your overall business. Some people can make a call to your store directly to get your services or products by doing research on Search Engines.

7) SEO in Niche Marketing – Save Time & Money:
One of the major benefits of doing SEO in niche marketing is that you can save money and time. In niche marketing, you can only encourage a handful of targeted services or products to specific, narrow audience. While entering the global market, SEO in Niche marketing will focus on relevant audience that can give more productivity within less time. Focus to produce unique products or services that are not available in your niche, this will leads to reduce your investment too.

How To Improve Your SEO?

Follow the some of the steps to improve your SEO.
Targeted Keywords:

SEO mostly depends on relevant topics you insert in the Titles and Description. This means that listings appearance based on the insertion of relevant keywords in the Titles and Description that visible in the Search Engine results. The major benefit is to reach people who are searching for exactly what your business offers, the keyword targeting ability of SEO will deliver most qualified traffic to your website.

Optimize Your Website:

To improve your SEO ranking you must optimize your website regarding the mobile and speed. Search Engines will prior the fully optimized websites in the search results.

Build your website responsive and user-friendly that can be accessed by any devices like smartphones, tablets and PC. Because people always browse through multi devices, at present mobile users are more than general computer users. So make your website user-friendly and increase your SEO ranking.

To improve website speed you should avoid too large images, un-optimized browser, more outdated plugins and app, theme, and External embedded media, too many ads, Widgets, Double-barreled code. High-speed websites will offer the best user experience to your visitors that preferred by Search Engines too by improving your search rankings. You can see the Different Types of Website Designs that are fully optimized with Responsive and user-friendly that can improve your search rankings easily.

Finally, to have a successful business, you must have a properly SEO optimized website that you can have our SEO services which can be optimized through several Search Engines and can improve your search rankings and automatically improves your business.
You can reach us via Email hello@pixelrun.in or Make a Call +91 8074462360

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