Blog
03 Feb
The ‘What’ and ‘Why’ of Digital Marketing
Digital marketing comprises all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and websites to connect with existing and prospective customers. From the website to a company’s online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a spectrum of tactics that come under the umbrella of “digital marketing.” Some of the many benefits of digital marketing include:
Cost Efficiency: Digital Marketing costs lesser than your average traditional marketing strategies and has almost double the returns. Ads for print media, television, etc. incur high costs which can be minimized with the addition of all the free tools offered by digitization and social media marketing.
More Competition in Small Businesses: Digital Marketing is not restricted to usage by big businesses. As a matter of fact, small businesses benefit more from it as it helps them market their product, create a good brand image and improve profits cost-effectively.
Easier A/B Testing: A/B Testing through any digital medium is easier and relatively faster. Simple changes can be pinpointed and used to target audience more effectively.
Personalized Attention: Online and tech-savvy marketplaces help in highly personalizing the consumer’s experiences, which is tracked from their online behaviour. This helps in expanding brand loyalty and improving brand image.
Analytics To Improve Business Model: Automatic analytical reports on the customer’s behavioural patterns, which is tracked by online platforms, can help increase the efficiency of the companies, who have difficulty measuring the impact of their advertisements.
SEO For Brand Visibility: Search Engine Optimization (SEO) helps put the brand or company’s name in the first page of a search engine’s results, for e.g. Google, which results in more buyers visiting the website or social media page of the company.
Social Media Builds Trust: A single liked post of the brand, by a friend or family member, immediately builds trust towards the brand. Like a virtual recommendation, it automatically attracts the consumer.
With digital marketing, it can often feel like you’re able to see results much faster than you might with offline marketing due to the fact it’s easier to measure ROI. However, it ultimately depends on the scale and effectiveness of your digital marketing strategy. The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal.
