People or netizens survey on how they’ve used the internet today. Which posts made them stop scrolling through their Instagram feed? What webpages did they spend the most time on? What content did they enjoy? Results in a good chance that videos played a factor in their answers to all three of those questions. So it’s no surprise that marketing experts have been encouraging brands to use more video for years now.

Despite all the hype created by video marketing, several small to medium brands still use very fewer videos in their marketing strategies, if they use any at all. Most marketing clients or companies struggle in four major areas :

1. Budget: Many companies think in a way that they cannot afford video marketing.
2. Expertise: Most small marketing teams don’t have people experienced with creating videos.
3. Buy-in: Companies that use video well have many people across the organization committed to leveraging video content, including leadership, salespeople, customer service representatives, and subject-matter experts. But achieving this level of buy-in across an organization can be very difficult.
4. Consistency: While many brands have figured out how to produce frequent and consistent written content, few have figured out how to do so with video.

But looking on the bright side these barriers to entrance give us timeliness to beat our competitors to the knock – but this window is closing quickly.

The biggest thing about creating video content today is that it doesn’t always have to be large-scale. The days of wasting thousands of dollars and weeks on every video we create are officially over.

The Video content now can be divide into Level 1,2,3 respectively.

Level-1 Video Content-

If a company has ever created a television commercial or a brand overview video for their website, it was probably a level-1 video.

Level-1 videos work great when you need to create a strong footprint on the viewer. If it’s the first time someone is interacting with your brand or another situation when you need to convey that your company is professional and credible, A level-1 video will likely work the best. This is what makes them great for commercials, product videos, and company overviews.

To create level-1 videos, most brands will need to work with a third party video company or marketing agency. These videos will be scripted, shot with high-end cameras by people who know how to use them, will usually feature paid on-camera expertise, and will be professionally composed. 

Level-2 Video Content-

When a brand produces high amounts of video content, the bulk of it is usually level-2. These videos are planned, but not perfect. Most of the how-to videos and vlogs you watch would fit into this category

These videos work great when you aim to build a relationship with video viewers because they allow showing more authenticity than level-1 videos, and their lower cost makes them perfect for a regular video strategy. 

The keys to success with level-2 videos are authenticity, volume, and consistency.

• Authenticity. Brands that achieve success with these videos aren’t worried about memorizing lines and being perfect on camera.
• Volume. As long it is valuable content, the more videos the better.
• Consistency. Just like with a blog, magazine, or newsletter, publishing videos at a consistent period allows building an engaged audience of return viewers.

Level-3 Video Content-

This is the level where brands can connect with their audience and stand out from the competition. Level-3 videos are raw, unpolished, and extremely effective in cultivating the brand and the team behind it

These videos are great for sharing lessons on-location from industry events, making key employees shine on their social media channels, helping salespeople stand out in their prospects’ email inboxes, and adding a personal touch to customer service communications. The most powerful aspects of Level-3 videos are that they can be personalized for individual people and they can help you get information out in almost realtime.

Putting them all together:

Putting these various levels of video strategies together would be a tedious and rather impossible task for any in-house team. Hiring a Marketing agency would be the best choice to come up with a strategy that incorporates the use of all these 3 types and gaining the maximum reach.

PixelRun provides aesthetic and creative approaches and detailed digital media plans which incorporate all these above and make sure that customer satisfaction and business reach are always at its top priority and catering to their necessities is our utmost responsibility.